Discover how Bruce Buffer became the iconic announcer of the UFC, captivating fans worldwide with his electrifying presence.
Buffer’s journey into announcing started unexpectedly. His first UFC appearance was in 1996 at UFC 8.
Initially handling preliminary fights, Buffer’s passion and energy helped him secure a permanent role by UFC 10.
Buffer’s legendary catchphrase, “It’s Time!”, became a symbol of UFC fight nights, electrifying fans and fighters alike.
The Birth of ‘It’s Time!’
Bruce Buffer introduced the Buffer 180, a dramatic spin move that adds flair to fighter introductions.
The Buffer 180
His powerful voice and energetic style made him a staple of the UFC, announcing every numbered event since UFC 11.
The Face of UFC Announcing
Buffer turned his fame into business ventures, including colognes, bourbon, and TV appearances.
Expanding His Brand
Earning Respect in MMA
Fighters, fans, and UFC President Dana White all admire Buffer for his professionalism and energy.
From his signature moves to global recognition, Bruce Buffer remains a crucial part of UFC’s identity.
Bruce Buffer is more than an announcer—he’s a legend. His voice will forever echo in the world of combat sports.