Logan Paul’s Astonishing Net Worth: Unveiling The Secrets Behind His $150 Million Fortune

Logan Paul is a prominent American YouTuber, boxer, internet personality, and actor. As of 2025, his net worth is estimated to be $150 million. This wealth has been accumulated through various ventures including his YouTube channel, merchandise sales, boxing matches, and partnerships with brands.

Logan Paul first gained fame on the now-defunct video platform Vine before transitioning to YouTube. His YouTube channel boasts over 23.6 million subscribers and has garnered more than 6 billion views.

At different points in his career, he has been one of the highest-paid YouTubers globally, earning at least $20 million annually from ad revenue and sponsorships.

In addition to his online content creation, Logan runs a successful merchandise brand called Maverick Apparel. This company generated over $40 million in sales within its first nine months of operation. The success of this venture significantly contributes to his overall net worth.

Logan Paul has also made a name for himself in the boxing world. He has participated in high-profile matches against fellow YouTuber KSI and boxing legend Floyd Mayweather Jr. His earnings from these fights are substantial; for instance, he reportedly earned around $5.25 million from the exhibition match against Mayweather.

In 2023, Logan signed a multi-year deal with WWE valued at approximately $15 million over three years. This contract further enhances his financial portfolio and solidifies his status as a major figure in professional wrestling.

Another significant contributor to Logan’s wealth is his co-ownership of Prime Hydration, an energy drink brand he launched with KSI in January 2022.

Reports suggest that Prime generated around $565 million in revenue between December 2022 and December 2023. Depending on their ownership stake (believed to be around 20% each), this could add hundreds of millions to Logan’s net worth.

Logan Paul’s diverse income streams—from social media content creation to merchandise sales, boxing matches, WWE contracts, and business ventures like Prime Hydration—have collectively contributed to his impressive net worth of $150 million as of 2025.