Key Executives Shaping the Future of Mixed Martial Arts
Dana White now serves as Chief Executive Officer (CEO) of the UFC. He remains the face of the organization, leading its growth and public image.
As Senior EVP and COO, Lawrence Epstein handles the UFC’s day-to-day operations, keeping the engine running behind the scenes.
Campbell, UFC’s Chief Business Officer, leads fighter negotiations and matchmaking. He's a rising star and a key figure in shaping the UFC’s talent landscape.
Though from WWE, Nick Khan plays a role through TKO Group Holdings, overseeing joint strategic interests with UFC.
Ari Emanuel – Visionary Behind UFC’s Parent Company
CEO of Endeavor, Ari Emanuel drives global strategy for UFC through TKO. He is instrumental in the organization's media and business expansion.
UFC is now part of TKO Group Holdings, a merger between UFC and WWE, forming a sports entertainment powerhouse.
White’s influence extends beyond MMA—he’s joined Meta’s board to explore AI for ranking fighters and enhancing fan experiences.
UFC leadership blends veteran insights and fresh perspectives—balancing operational excellence with global expansion.
With White, Campbell, Epstein, and Emanuel at the helm, UFC is poised for an era of innovation, global growth, and digital dominance.