Will Logan Paul's Addition Be Beneficial For The UFC? 

Logan Paul is a major internet personality, professional wrestler, and boxer with a massive following. His entry into the UFC would likely attract significant attention from his fanbase, drawing new viewers to the sport and increasing overall visibility for the UFC. 

Industry figures like Bruce Buffer have explicitly stated that "just to watch Logan walk into the octagon would bring a lot of eyeballs to the sport from his fanbase".  

Logan Paul has a legitimate background in wrestling, having competed at the high school and collegiate level, and is considered a "supreme athlete" by respected UFC announcer Bruce Buffer. 

His proven ability to entertain—demonstrated in both WWE and boxing—suggests he could bring excitement and spectacle to UFC events, similar to what Brock Lesnar achieved when transitioning from WWE to UFC.  

Paul’s PRIME Hydration drink is already an official sponsor of the UFC, indicating existing business ties that could be further leveraged for mutual benefit. His crossover appeal and business acumen could open up new sponsorship opportunities and increase UFC’s commercial reach. 

Some MMA fans and purists have expressed skepticism about celebrities or crossover athletes entering the UFC, fearing it could undermine the sport’s competitive integrity. There is precedent for disappointment: CM Punk’s unsuccessful UFC stint led to criticism and may have made UFC leadership wary of similar moves.  

Despite Paul’s interest and public campaigning, UFC CEO Dana White has not shown enthusiasm for bringing him into the octagon, reportedly ignoring Paul’s requests to fight at major events. Logan Paul himself believes CM Punk’s failed UFC run has made White hesitant to take another chance on a crossover star.  

Logan Paul could be beneficial for the UFC in terms of attracting new audiences, increasing commercial opportunities, and generating mainstream buzz, provided he is matched appropriately and takes his training seriously.    

However, concerns about logan paul competitive legitimacy and existing skepticism from UFC leadership could limit or complicate his impact.