In a move that’s raised eyebrows across the wrestling community, social media personality and wrestling content creator Blake Monroe has reportedly made an unusual pitch to WWE, asking the company to consider selling her used bathwater as official merchandise.
While Blake Monroe isn’t an in-ring performer or WWE executive, she’s developed a strong following online for her provocative takes on wrestling culture, quirky humour, and bold commentary. The request, which first surfaced through her posts on X (formerly Twitter) and other platforms like TikTok and Instagram Stories, wasn’t just a passing joke, Monroe insists it was a genuine suggestion aimed at expanding WWE’s merchandise offerings in a “fun and weird way for the fans.”
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The Bathwater: A Strange Trend
For those unfamiliar with it, selling bathwater as merchandise is not a new idea. It became the internet when Belle Delphine, a controversial online influencer, sold jars of her bathwater, dubbed “GamerGirl Bath Water”. The plan became viral, with jars reportedly selling out within days and making huge debates about internet culture, fan obsession, and identity.
Delphine’s trick was viewed by some as clever performance art and by others don’t like, but it generated a lot of attention.
Blake Monroe seems to be borrowing from that same playbook. Her advice that WWE can profit from this type of “fan-first, shock-value merchandise” is a mix of self-aware humour and a test of how far today’s fandom marketing can go.
With global TV deals, partnerships with major sponsors like Mattel and Pepsi, and a PG rating to maintain, the idea of selling bathwater even as a creative item may run counter to the image.
WWE is also highly protective of its intellectual property and its official merchandise. Action figures, replica titles, t-shirts, and collectables dominate their store, not bodily fluids, even if sterilised and packaged with humour.
From WWE, there has been no official reply. It is not likely to request publicly, for a good reason.
Monroe’s Motivation:
Blake Monroe, for her part, maintains that the request was made “for the fans,” alternative wrestling humour. She clarified in follow-up posts that the advice wasn’t meant to sexualize the product but to take off the extreme dedication of some wrestling fans, in influencer culture.
“This isn’t about being gross,” she said in one TikTok, “it’s about giving people something no one else may ever dare to pitch. WWE has belts, shirts, ice cream bars, why not a jar of bathwater, just for the meme?”
Even if she was serious or trolling, the suggestion taps into the odd intersections of digital fame and branding that the internet now routinely generates.
Reactions:
Some fans found it funny, a playful state in the always-dramatic world of wrestling discourse. Memes in her posts, with many fans jokingly placing “pre-orders” and mocking up fake product images.
Others found the idea either strange or outright gross, questioning where the line is between attention and having stupidity. “This is why wrestling can’t be taken seriously sometimes,” one user wrote on Reddit.
Any of how people feel, the story spread quickly, picked up by wrestling news pages, meme accounts, and social media influencers. It’s disgust or fun, everyone has an opinion, and in today’s content economy, that’s frequently the goal.
A Trick That Worked?
Will WWE ever sell bathwater? Almost certainly not. The brand is too polished, too corporate, and too globally positioned to entertain a gimmick like this. But Blake Monroe’s request, even if not serious, succeeded in doing what wrestling has always done best is guessing.
If WWE responds or ignores it, Blake Monroe got what she wanted: attention, buzz, and a spot in the week’s weirdest wrestling headlines.
Vijay Suyal